Incentives. Clarity. Systems.
For more meaning in our work.
Far too many digital products die because of the lack of conversations (related post, opens in a new tab) in the teams. Not the Slack messages or Zoom calls but the questions that they do not ask.
After working with international product teams for almost twenty years, I see this issue on the intersection of incentives, clarity, and the systems. This is essentially about how an organization designs itself as they plan to grow.
I work with you to build the foundations—for the message, the product positioning, the design, and the product architecture that scales the positioning and the experience as you grow. My LinkedIn newsletter (link, opens in a new tab) posts gives you some idea of my approach to the work.
Here is a quick list of selected posts (all are external links) that helps you understand how I work.
- Product and product positioning—two short stories (post)
- Building product intelligence (post)
- QA and testing are grossly overrated and overhyped functions, and as an industry (LinkedIn post)
- A thought is a unit of performance (post)
- Design, and our spirit in design (post)
- Outcomes framework is overrated when copied blindly (post)
- Design principles (post)
