Every business idea is an intent. Founders invest their time and energies to make a change.
The vhite team works as the Guardian of that intent.
We work with startups and high growth product teams to help them identify their product vision and the story. We internalize this story in their design, in their culture, and even in their systems.
Our WHY and HOW
Teodora Petkova in a dialogue with Vinish Garg
The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.
Invariably, teams who talk good things about design have good things to share about culture too.
— Vinish Garg (@vingar) February 24, 2019
"To write a CTA message, or to plan the right hierarchy for product categories is not a job. We are not paid to #design a hierarchy. We design success & delight for real people whom we do not even know." https://t.co/RJa7LS1Jvn #Chandigarh #UXdesign #contentstrategy #OutcomeConf
— Vinish Garg (@vingar) December 17, 2018
So often we see that people are clueless or annoyed while using a product.
— Vinish Garg (@vingar) March 12, 2019
- How do I?
- Where I can?
- Is it done?
- But I cannot see.
And they murmur *poor design* with little or no luck!
It happens because the product teams design the mockups first and fill content later.
Lauren Lucchese, Head of AI Content, Capital One. May 2018
Lauren’s team designs conversations for the Capital One skill on Alexa and Eno, the first natural language SMS chatbot by a U.S. Bank. She is also a mentor at Designation, a UX bootcamp, and co-organizer of Chicago’s UX Strategy Meetup, which explores how UX creates value for organizations.
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