Home - Digital Products to Delight, Sell, and Scale

Strategic. Narrative.

Product Design that Delights. Sells. Empowers.

Design that delights your customers and their network. For your business goals.

Guardian of an Intent.

Every business idea is an intent. Founders invest their time and energies to make a change.

The vhite team works as the Guardian of that intent.

Narrative Strategy

We work with startups and high growth product teams to help them identify their core narrative.

We internalize this narrative in their design, in culture, in their culture, and even in their coffee.

The Ministry of Content - For Empathy, Empowerment, and Economics

For the customers, successful interaction with a product is an immediate goal.

Many products do not mature or scale because

Design does not scale
Design is not strategic enough for traction
Sales and design disconnect
The message is not consistent in pre-sales, in onboarding, and in support

We Safeguard Your Intent

Designing for the Expected Outcome

Culture.

Our WHY and HOW

Teodora Petkova in a dialogue with Vinish Garg

A Brand, a Hero and a Delight Well-Designed

The most beautiful way to start weaving a brand narrative is to set up a canvas, pick a few characters, with camera on, and see how the protagonist of the customer story walks in. The first goal is to identify why we all are looking at this hero? Why are we all working for this hero, in different roles, with different skills, and sometimes at different locations? The answer to this why gives a high-level orientation to the brand narrative.

vhite hosts a variety of events, activities, and programs to drive the region's design community forward towards designing result-oriented and sustainable experiences.

OUTCOME: A UX Conference, by vhite

Invariably, teams who talk good things about design have good things to share about culture too.
— Vinish Garg (@vingar) February 24, 2019

"To write a CTA message, or to plan the right hierarchy for product categories is not a job. We are not paid to #design a hierarchy. We design success & delight for real people whom we do not even know." https://t.co/RJa7LS1Jvn #Chandigarh #UXdesign #contentstrategy #OutcomeConf
— Vinish Garg (@vingar) December 17, 2018

So often we see that people are clueless or annoyed while using a product.
- How do I?
- Where I can?
- Is it done?
- But I cannot see.

And they murmur *poor design* with little or no luck!
It happens because the product teams design the mockups first and fill content later.
— Vinish Garg (@vingar) March 12, 2019

Lauren Lucchese, Head of AI Content, Capital One. May 2018

Vinish Garg in a Conversation with Lauren Lucchese of Capital One

Lauren’s team designs conversations for the Capital One skill on Alexa and Eno, the first natural language SMS chatbot by a U.S. Bank. She is also a mentor at Designation, a UX bootcamp, and co-organizer of Chicago’s UX Strategy Meetup, which explores how UX creates value for organizations.

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